Creating interesting and relevant content - Collecting valid email addresses
Motivates them to take a certain action - Setting up targeted email lists
Monitoring results of the email blast - creating reports on important metrics - Writing compelling subject lines
Consider sending one a week or two per month to ensure people don’t forget you but still look forward to receiving your messages, and be sure you have good content to keep them reading.
Once you’ve got them, keep them around. By opting in, subscribers are giving you a signal that they’re either close to a purchase or they expect to purchase in the future. If you continue to give them information they value, they will continue to open your emails and you’ll have the opportunity for a sale.
To develop an engaged audience, you need to regularly provide meaningful content.
The key to successful email marketing is to consistently provide relevant content that your audience actually wants to open and read. This keeps them subscribed to your emails and interested in buying.
Help your subscribers look forward to your emails by giving them information they want, offers that will motivate them to take action, or information they’ll want to send on to their friends.
An email that offers important information, teaches, and is worth sharing is a winning ticket. If your emails aren’t doing these things, don’t send them.
29 PARADISE LANE