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One must not underestimate the power of innovation in local communities. Innovation can have a transformative impact on small communities, enabling them to address local challenges, create new opportunities, and enhance the quality of life for their residents. By fostering a culture of innovation and entrepreneurship, small communities will become more resilient, competitive, and dynamic, thus driving sustainable economic growth.

One of the primary benefits of innovation in small communities is the ability to create new economic opportunities and jobs. By fostering an environment that supports entrepreneurship and innovation, communities can attract and retain businesses, create new industries, and diversify their local economies. According to a study by the Kauffman Foundation, new businesses created by entrepreneurs account for nearly all net job growth in the US, and small businesses are responsible for two-thirds of all new jobs. The study also found that small communities have a higher rate of entrepreneurial activity than larger cities, indicating the potential for innovation-driven economic growth.

The city of Erie, Pennsylvania, has been working to develop a culture of innovation and entrepreneurship through the Erie Innovation District, a partnership between the city, local universities, and the private sector. The district provides support for entrepreneurs, connects them with investors and mentors, and offers training and resources to help them launch and grow their businesses. As a result, Erie has seen the creation of new businesses and job opportunities, including in emerging industries such as robotics and advanced manufacturing. 

Innovation can also help small communities address specific challenges and opportunities unique to their situation.   For instance, rural communities may face challenges related to access of healthcare, transportation, and broadband connectivity, while urban communities may face issues related to affordable housing, public safety, and environmental sustainability. By fostering a culture of innovation and collaboration, small communities can develop innovative solutions to address these challenges.

Another great example is the town of St. Clair, Michigan, which developed an innovative program to address the issue of vacant and blighted properties in the community. The program, called Project Rising Tide, brought together community leaders, residents, and experts to identify and implement solutions to revitalize neighborhoods, attract new businesses, and improve quality of life. Through this effort, St. Clair saw a significant reduction in vacant properties which increased property values.  Community pride and engagement has blossomed.

In addition to economic and social benefits, innovation can also have a positive impact on surroundings and environments. Small communities can develop innovative solutions to conserve resources. For example, the town of Greensburg, Kansas, rebuilt itself as a green community after a devastating tornado in 2007. The town developed innovative strategies for energy efficiency, water conservation, and waste reduction, leading to a 100% renewable energy supply and becoming a national model for sustainable development.

Moreover, innovation can also improve the quality of life for residents by enhancing access to education, healthcare, and cultural resources. Small communities can leverage innovation to provide affordable and accessible services such as telemedicine, distance learning, and mobile libraries. The community of Brush, Colorado, developed a mobile library program that brings books and educational resources to residents in rural areas, enhancing access to education and promoting literacy.

Innovation can have a significant impact on small communities, driving economic growth, social progress, and environmental sustainability. By fostering a culture of innovation and entrepreneurship, small communities can create new opportunities, address challenges, and improve the quality of life for their residents. Examples such as Erie, St. Clair, Greensburg, and Brush demonstrate the transformative potential of innovation, and highlight the importance of investing in programs and initiatives that support innovation and entrepreneurship in small communities.

If your community doesn’t have an innovative spirit or entrepreneurial mindset today, start changing that. If you are not adequately nurturing an innovative and entrepreneurial mindset, begin to do so. As economic conditions become more challenging, it will be those that process these two ingredients that will prosper.  Those without these ingredients will surely suffer and the community will continue a downward spiral very difficult to alter. Start changing today!

John Newby is a nationally recognized Columnist, Speaker, & Publisher. He consults with Chambers, Communities, Business & Media. His “Building Main Street, not Wall Street,” column appears in 60+ newspapers and media outlets. As founder of Truly-Local, he assists chambers, communities, media, and businesses in creating synergies that build vibrant communities. He can be reached at: John@Truly-Local.org