15 April 2024
When I titled this column, “Building Main Street, not Wall Street”, I did so for many reasons, not the least of which was the stranglehold that Wall Street banks have
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When communities look to revitalize, they often tend to overlook one of the most effective and efficient tools in their revitalization or rejuvenation toolbox, that of the arts and culture.
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I was recently involved in a discussion that reminded me of a column I wrote years ago. The column focused on the town of Laurel, Mississippi, and how they have








Breathing New Life into Small Communities

23 October 2023

While small communities are the backbone of any nation, they often face challenges such as population decline, economic stagnation, and infrastructure decay. Revitalizing these communities is crucial for preserving their unique identity and ensuring a sustainable future. Here we look at a few success stories of communities, both small and large, that have figured out the magic potion of revitalization.


Imagine a neglected garden that once thrived with vibrant colors and life. Over time, it became overgrown, withering under neglect. Just as a gardener prunes, waters, and nurtures the garden back to life, communities too can be revived. One shining example is the town of Ajo, Arizona. Ajo faced economic decline when the copper mine, which had been its lifeblood, closed down. However, through a community-driven approach, it transformed itself into a hub for artists and tourists. The town now thrives with art galleries, community events, and a growing population.


Communities can breathe new life by repurposing old structures and preserving their history. Consider the city of Portland, Oregon. The Pearl District was once a decaying industrial area but was revitalized by converting old warehouses and factories into trendy residential lofts, art galleries, and boutiques. This approach preserved the district's historical character while attracting new residents and businesses.


Communities often overlook their local assets, but they can be powerful drivers of revitalization. Think of a chef who uses locally sourced ingredients to create a masterpiece. In Elkhart, Indiana, the recreational vehicle (RV) industry faced a downturn during the 2008 recession, resulting in widespread unemployment. The city, known as the "RV Capital of the World," capitalized on its skilled workforce and diversified into other industries like advanced manufacturing and technology. By leveraging its local expertise, Elkhart rejuvenated its economy.


Successful revitalization efforts often involve the active participation of community members. In the small town of Ely, Minnesota, residents took control of their future by launching initiatives to attract tourists, promote local businesses, and improve the environment. Their commitment transformed the town into a thriving tourist destination, creating jobs and a strong sense of community.  In revitalization efforts, collaboration among community members, local government, and businesses is essential for success.


Investments, both public and private, play a crucial role in community revitalization. For instance, the city of Chattanooga, Tennessee, invested in its waterfront, creating parks, walking trails, and public spaces. This initiative transformed the city into an outdoor paradise and attracted businesses, tourists, and new residents.

Strategic investments can be compared to planting seeds in fertile soil; with time and care, they grow into flourishing assets for the community.


Rural areas face unique challenges, often marked by population decline and a lack of job opportunities. However, with the right strategies, communities can experience a renaissance. The small town of Perham, Minnesota, successfully revitalized itself by diversifying its economy, focusing on agribusiness, and investing in education and healthcare facilities. This brought jobs, economic stability, and hope to the area.


Communities can become vibrant by embracing the concept of creative placemaking, where art and culture are integral to revitalization efforts. Think of a canvas that turns into a masterpiece under the brush of a talented artist. The small town of Paducah, Kentucky, used creative placemaking to transform its downtown area. By promoting arts, cultural events, and studios, Paducah attracted tourists creating a unique identity.


The key takeaway is that with determination, collaboration, and a strategic approach, even the most challenged communities can experience a renaissance, fostering a sense of pride and well-being among their residents. Small communities are the heartbeats of nations, and their revitalization is essential for a prosperous and harmonious society.


John Newby is a nationally recognized Columnist, Speaker, & Publisher. He consults with Chambers, Communities, Business & Media. His “Building Main Street, not Wall Street,” column appears in 60+ newspapers and media outlets. As founder of Truly-Local, he assists chambers, communities, media, and businesses in creating synergies that build vibrant communities. He can be reached at: John@Truly-Local.org.